Today (28th October 2009), Eban Pagan releases his latest program “10 Real Online Businesses You Can Start From Home… RIGHT NOW”. The program is called Ignition. Eban gives really great value. His videos are great – One of the most popular and successful Internet Marketers around.

If you are interested Click Here.

Ignition - Eban Pagan

In conjunction with Global Publishing Group, Darren Stephens and Andrew and Daryl Grant I am putting together a book on Internet Marketing. It will focus specifically on teaching people with minimal expertise on how to overcome the technical issues they will encounter when attempting to market on the Internet.

I would really appreciate it if you could help me choose a title. Below is a two question (multiple choice) survey. The first question asks about the book title, the second about the sub-heading. You are free to tick more than one answer per question and even enter in your own response. I thank you in advance.

Enjoy the Journey.

Mark

Have you ever wanted to add a shopping cart facility to your blog. Well I have found this great plug-in for WordPress which adds all the shopping cart functionality you could want. Installing it is a snap. You can be up and running in about 15 minutes with minimal knowledge. As well as selling physical products the system is also geared to selling electronic products which people can purchase and download such as ebooks and software.

The facility makes it easy for you to accept payments online. It integrates with Google Checkout, Paypal, Authorize.net, Payment Express and many other trusted payment processors. Best of all it is free.

If you would like to know more I have created a full 15 minute video showing you the exact steps you need to go through to install it. You can find it in our members area. Just go to http://www.markbuhagiar.com and register for the members access. Membership up until the 30th of June 2009 is free.

Finally, the video assumes that you have a Paypal account. If you do not then I suggest that you get one by following the link below:

This Shopping Cart for Your WordPress Blog might just be the ticket to get you up and running quickly. Have a look at it and let me know what you think.

Enjoy the Journey.
Mark Buhagiar

I like to have a look at what new books are around in my niche and like the feature at Amazon where you can view parts of the book. What I like to do though is print out the covers and table of contents of a couple of books and then look at them later (usually in bed just before I go to sleep). Unfortunately there is no function in Amazon which enables you to easily print this content out. One way to solve the problem is to print screen each image and past the result into Microsoft Word. This would work but is very time consuming.

My method is to use a little program called Snagit. It is not a free program but very useful. I basically use it every day. You can get it from here http://www.techsmith.com/download/snagittrial.asp . The program costs $50 but you can get a free trial for 30 days which is more than enough time for you to to check it out.

Enjoy the journey.
Mark Buhagiar

An Interview of Geoffrey Miller by Eban Pagan

Geoffrey Miller is a Professor of Evolution Psychology at the University of New Mexico. He has recently released a new book called “Spent – Sex, Evolution and Consumer Behavior”

Eban Pagan first met Geoffrey Miller some years ago when Eban was heavily into the relationship marketing area. At the time Geoffrey was studying human behavior as it related to the finding of a partner. With his new book now much more related to business Geoffrey recently contacted Eban Pagan who suggested that he conduct an interview. I was lucky enough to hear the interview this morning and have put this summary together for you.

A Couple of Definitions First

Psychology – Systematic conscious attempt to understand human nature – digging beneath the surface of human behavior

Evolution Psychology – Understanding human nature in the context of human evolution.

What Drives Us Each Day

We all need to understand that social influences shape all of our interests and desires. For example Women through out their 28 day cycle change the way they look and feel . This is especially true when they are more fertile. At this time they are become more appealing to men, they dress and feel better and are more attracted to the masculine traits of men.

On the other hand single males are constantly and unconsciously driven to find a mate and they are prepared to spend big to make themselves look and feel better. They buy new cars, stylish clothes, go to University, try to get a better a job. Everything in fact to make themselves more attractive to the opposite sex.

Animals also do this as well. If we look at Peacocks. They send signals to prospective partners via their magnificent tail. Mocking Birds also do this but this time via their amazing singing.

Humans can perceive the personality traits of other people very quickly. That is why speed dating works. We do this all the time. We evaluate every person we meet. Will this person make a good friend, a good work collogue, a mate, anything?

Consumer behavior can also be analyzed via this Evolution Psychology. Most psychology taught in business schools today is 50 years old and out of date for the understanding of modern consumers.
Tests like Myers-Briggs have now become outdated in the light of modern understanding of Evolution Psychology.

People get their status from different areas. What they consume, what charities they support, what their home and work life is like, their friends and choice of partners. These are all connected. For example:

• Scientist are motivated by their work – being published and recognized by their peers is what excites them.
• Day Traders are motivated by money
• People who have lots of money like to give to charity

All of these traits are about your status. What you think you look like in the eyes of others.

Conspicuous consumption – Demonstrates to others that you have so much money that you can spend it anyway you like – It is about demonstrating that I can afford it. This is very similar to the Peacocks tail. It makes a darn good signal to others.

Conspicuous Charity – Similar to Conspicuous Consumption – Being seen to be monogamous towards others.

If you think about it these are two sides of the same coin – both about status seeking. They want others to know about their deeds and they want to get their social kudos.

The interesting thing is that if people are in the mating condition they are more interested in Conspicuous Consumption. Men in particular will do this. Women also do this by but more often by Conspicuous Charity. Humans are hard wired to do these things.

Most companies do not take advantage of this information for their marketing. Understanding this will give you a significant advantage. You will then know how to market to different demographic groups e.g. single versus married women.

The Perception of Others

People are evolutionary predisposed to signal their wealth and their taste but be aware that other people don’t care so much – If fact they really don’t care. Ask yourself what brand clothes do your co-workers work?, What watch does your boss wear? Most of these signals are missed.

What people notice mostly is how we act, what we do, do we keep our promises, are we kind, etc.

The new theory of understanding is covered by the “Big Five Personality Traits”. These are:

• Openness – Being open to experience – new ideas, exposing yourself to books music art, are you an early adopter, are you happy to adopt new business practices. People with a low score in Openness are more conservative. They Look for more conservative friends and mates.
• Conscientiousness – reliability – kept awake at night if you forget something. Low Conscientiousness people are more impulsive, have low credit rating
• Extraversion – How outgoing you are?
• Agreeableness – Kindness
• Neuroticism – is the tendency to experience negative emotions, such as anger, anxiety, or depression. It is sometimes called emotional instability.

See this entry at Wikipedia for a more complete definition.

People are generally happy with their level of each of the big five personality traits. Intelligence is the other big factor – This will determine how well you do in life. How well you drive, how well you do in work, how well you negotiate, how well you do in relationships, etc. It is also why car insurance companies will charge university graduates less money because they assume that people who graduate have higher intelligence and as a result will have less accidents.

How you score at the Big Five Personality Traits depend more on your genes than on the environment. What you score at age 15 will most likely be the same at age 75. These are traits that you inherited from your ancestors.

Your Happiness

You should invest in your key relationships in life as this will make you happier. Building good relationships at home and at work will pay you back many fold in the future.

If you look at how Hunter Gathers lived. They spent about twenty hours a week in gathering food. Their child care was a communal exercise with sisters helping new mums. Most of the rest of their time they talked with each other and managed their status and social standing within the group.

When you are selecting a person for your group e.g. with potential employees, with suppliers even customers, you need to know how these people score on the big five personality traits.

• You can then ask how does my product mesh with my customers traits.
• How do we set up the company so that suppliers will be happy with us.
• What things can we do to make our employees happy.

Evolution Psychology is a study about what’s natural – how human psychology works. “Spent – Sex, Evolution and Consumer Behavior” is a book about understanding this and how we can use this knowledge to enhance our lives, our business, our marketing

If you are interested you can buy it at Amazon via the link below

Remember, enjoy the journey.
Mark Buhagiar

Day 2 at Darren Stephens “How to Write a Best Seller” Seminar. It was an interesting day with many more practical steps, worksheets and exercises. Many of the participants are starting to complain of information overload and this is my main motivation for writing it all down in this blog post.

Wrap Up from Day 1

The first thing in the morning a number of questions were asked regarding topics from the previous day. Here are a couple of the answers:

• Your second book (sequel) should be ready 3 months after the first one has been published. This ensures momentum with the buyers and it makes it less likely that the retailers will remove the first book off the shelves.
• The best time of the year to release a book depends on the niche the book is in. For example if your book is on weight loss then the best time of the year is February when all the people who have failed to loose weight (as part of their New Years Resolutions) now turn to books to find some help.
• Colour does play an important part and is different depending on the niche.
  • Books regarding Happiness and Joy – Lighter colours.
  • Success / Wealth Creation Books – Darker, Richer Colours with splashes of Gold.
• You have seven seconds to convince a person to pick up your book before they move on to the next one. The front of your book must have a great headline.
• Once they pick it up you have a further 14 seconds for them to turn it over and read the back.
  • The back of the book must convey to the reader the benefits that they will get as a result of reading this book.
• Nielsen Bookscan (http://www.nielsenbookscan.com.au) is the company who measures the sales of all books through out the world. They do this via the ISBN number on the back of each book.

Mark Buhagiar and Darren Stephens at "How To Write a Best Seller"

Flow of Your Manuscript

A regimented and defined system is essential to ensure that your book turns out well. The fourteen steps that follow here are a rough guide to the process. The part I like the most is step six, where you gather your thoughts, resources and other materials and place them into a folder segmented into chapters. As you go through your daily routine, you (and your subconscious) will be on the look out for information that you can add to the book, and once found you can just add that information directly to the folder.

1. Pick Your Subject
2. Research and Gather Information
3. Sort the information you gather into chapter piles
4. Edit all the material and piece it together
5. Create a rough Draft
6. Place this draft into a Manuscript folder with plastic document holders
   1. As you gather more information just add it to the folder in the in the appropriate chapter.
7. Edit the content.
   1. Write your book the way you speak. Books written in this format outsell most others.
   2. Some people use a Dictaphone whilst others record themselves being interviewed. That audio is then transcribed for use as different chapters in the book.
8. Add photos and Illustrations.
9. Send sections to experts for peer review.
   1. Send a letter saying you respect their knowledge in this subject and ask them to review a chapter for you.
   2. Say that you will credit them in the book.
   3. Send a different chapter to five different reviewers
10. Copy Edit – This is where an editor checks the copy and makes any adjustments
11. Typeset
12. Proof Read
13. Copy to Disk
14. Send to the Printer
    1. Printer will send back a proof which you will need to sign off on.
    2. Once checked and signed off your books will be printed.
    3. Note: Unless you have forward orders you should never print more than a maximum of 2000 books, preferably a 1000 regardless of the discount. Books are bulky so you will have to store them somewhere but most importantly you need to be selling them. You can always print more once they start flying off the shelves.

What Are People Buying

Women

• Relationships
• Parenting
• Weight Loss
• Spiritual

Men

• Business
• Organizational Skills
• Sports Related

The Publishing Cycle

There are two models, the traditional way and a more modern fast tracked way.

The Traditional Model

• Book Proposal (9 Months)
• Publisher
• Published Book (6 to 12 months)
• Distributors

In this model the publishers do not buy your book. It is basically held on consignment. They will return any unsold books to you. You get paid 90 days later and you have a three to four month window to makes sales. If your book does not sell in this time it will be taken off the shelves.

You also have very little control. The publisher has the right to change the cover as they see fit which will potentially adversely affect your branding. You also have no way to generate any upfront income.

The Fast Tracked Way (Darren Stephens Way)

• Self Publish the book
• Distributors

In this model you have full control on the look and feel of your book. There are opportunities to generate upfront income via presales and you can add marketing material to your book to generate income from a backend series of products.

“Lacking celebrity status or a proven track record, the chances of landing a book contract with a major publishing house are slim to none.”

Note: “Men are for Mars, Women from Venus” was self published.

3 Key Reasons to Self Publish

1. Make more money
2. Get to the printers sooner ( 6-8 Weeks verses 18 months)
3. Keep control of your work

How to Start to create Your book

• Think in Sequels
• Get a book to model from – It should be on the best sellers list and should appeal to you.
  • Look at the binding – Is it hard or soft colour
  • Paper Colour, Texture and feel
  • Type Style
  • Design and layout of the pages
• You don’t have to reinvent the wheel
• The ideal length for a “How to” book is 200 to 250 (max) pages
  • Each chapter should be 15 to 20 pages (max)
  • Make it easy for the reader to finish it because people will only recommend a book once they have finished it.
• Currently 41% of all physical books are sold on the internet
• 81% of all people have a book in them. Most never get done.

Ghost Writers

A Ghost Writer is a person who will write a book for you which you then publish under your own name. Their name does not go on the book. The pricing ranges from US$5,000 to $US25,000 depending on the type of book, the skill and popularity of the Ghost Writer and the amount of work you want them to do.

You can employ a ghost writer to do a range of things. If you are a person who likes to do everything themselves, then you can just use them to do your final editing. They will ensure that the final product flows well and will also correct any language that may not suite the intended audience.

On the other hand if writing is really not your thing, a good ghost writer can do the research and all the writing if you wish. In this case all you have to do is provide a general concept, and preferably a table of contents. It is also helpful to give them a sample of your writing style. Of course there will be a couple of meetings (usually over the phone). Ghost writers can also produce books from Audio/Video products that you may already have.

Printing and Distributing you Book

You should never print any more than 1000 to 2000 books regardless of the “great deal” that you are getting from the printers. Remember you can always print more and lets face it 2000 books is a pallet load so you also have to start thinking of how you are going to store all of them.

Book stores will not buy your books directly from you. Their relationship is directly with a distributor. Even if the store is an independent they will still only want to get their books from a distributor. So the long and short of it is that you need to get a contract with a distributor.

If a Distributor sees potential in your book, they will put into a catalogue and promote to the book stores. They will not market it any more that this. The responsibility for marketing your book is your own and the bad news is that writing a book was only 30% of the work. The other 70% is the marketing.

From the time your book gets in to the stores you have three months in which to sell it. If it does not sell in this time then it is all over. They will be pulled from the shelves and returned back to you. Book stores can return unsold books for up to nine months. The moral of the story is you need to market your book effectively unless you want to be giving your book away as Christmas presents for the next 20 years .

Still More to Come

The next installment which covers Day 3 of “How to Write a Best Seller” by Darren Stephens will be out soon. I hope you have been enjoying my little journal. Day three will only be available in the members area, so I encourage you to join especially as you can do so now for free. (Note: I have only made 400 free places are available and as you can imagine a number have been snapped up already.

See you soon.

Mark Buhagiar

It is the end of day two of the Darren Stephens “How to Writer a Best Seller” Seminar. All three hundred of us are catching the lift to level 78 of Q1 – reputed to be the tallest residential building in the world. It is situated in Surfers Paradise on the Gold Coast in Queensland, Australia. Outside a category two storm is raging but we are safely cocooned inside, as hundreds of meters below people scurry around looking for cover. Apparently this building can move six meters side to side but after a few drinks all we feel is the fun and excitement of the night.

Today there will be sixteen brand new books launched and the 22 authors are standing around with an air of nervous excitement. Months of hard work has born fruit and this is their big day. Amazingly, four of the sixteen are already International Best Sellers based on sales made prior to the launch. A couple of the books still need some final touches but most are ready and everybody is feeling extremely pleased and proud of themselves.

These new authors are the product of the last Darren Stephens “How to Writer a Best Seller” Seminar which was held only five month ago. It is a true testament of the system that Darren teaches that so many people were able to produce books in such a short period of time.

Here are some of the photos and one video. It was a fun night with lots of great people.

The New Authors

Matt & Amanda Clarkson authors of eBay Magic

John Kumm & Barbara Walsh - Authors of Get Packing

Daryl & Andrew Grant - Authors of Our Internet Secrets

I have Just come back from day one at the Darren Stephens Seminar entitled “How to Write a Best Seller”. Darren has published over 21 books and each one of them has become a best seller. The book that he has become most famous for, was one he published with his business partner, Dr John Gray. “Men are from Mars, Women are from Venus” was first published in May 1992 and has been on the best sellers list for years. It has gone on to generate millions of dollars not just from book sales but more importantly from the follow up books, the board game, merchandising and licensing fees. In all that book ended up being a substantial business all of itself. This seminar was part of the “Our Internet Secrets” that is run by Andrew and Daryl Grant”.

Darren started the seminar by talking about the attributes of a good entrepreneur.

• Being Creative can make you lots of money – You should take time out just to think
• Adopt quickly to changes
• You should look at failure as just a  way to grow, learn and ultimately succeed
• Constantly find ways to leverage yourself and your business
• By networking with others you will sell more and make more money
• Do something that you love doing (but make sure that there is a market first)
• Money is easy to make – All success starts in the mind

As a author you gain a number of benefits. First and foremost it gives you an enormous amount of credibility. The media will listen to you and you will benefit from a fair amount of free PR. Not only that but opportunities will present themselves to you just because of your increased profile. These will include joint venture deals where you may not even have to put any money down.

If you sell things having a book reduces the risk in the buyer’s mind and hence makes the sale easier. It also unlocks doors and gives you access to people who up until then were completely blocked to you.

Positioning Yourself as an Expert

If you are in the business of where you like to be seen as an expert then having a book is a necessity not an option. It commands a degree of respect. A book is a strategic business card. It portrays your brand in a constant form. It allows you to distinguish yourself in the marketplace and gives you much more credibility.

A book enables you to become a trusted advisor to cut through the overwhelming information available on the internet. With it you can educate your marketplace and point out to your clients the possibilities available to them. Through it you can offer other services including courses, audio and video products just to name a few. Here are a few success characteristics

• Have a burning desire
• Do it from a point of Value and Contribution for the Marketplace
• Have self belief and be confident in the outcome
• Make it your mission

Critical Drivers

• Find a Topic that you like that the market is interested in.
• Be the expert or become one
• Have a tight niche which is unique in the marketplace. 
• Know the demographics of your marketplace

Planning with the End in Mind

Through out the day, both Darren Stephens and Andrew and Daryl Grant emphasized the importance of planning in the process. The main point they were at pains to make, was that the book when written was unlikely to make you money just by itself. The book was a stating point that made everything else possible.

To advantage then  you have to have in place the “back end”. You need to think through the whole process and work at least two moves ahead. Start out by documenting (yes actually writing it down) your situation as you see it now. Then write down your future as you see it being as specific as you can and brainstorming to ensure your maximum potential.

A good tip that Andrew Grant pointed out was to write your goals in the past tense as if they had already happened. This will activate your “reticular activating system” in your brain and it will help you achieve those goals.

Once you have mapped your current situation and your goals then it is just a case of defining the things in your life that you don’t want to sacrifice and then planning each step to ensure that you achieve your outcome.

A Case Study – Creating a Compilation Book

A compilation book is one where you have a number of authors who each contribute a chapter each. Here are some of the advantages:

• Easy and quick to create
• A theme is defined for the book 
• Each author writes their own chapter or they are each interviewed to and the results are then transcribed and edited to form each chapter.
• If you use the interview technique then you also have a an audio and possibly a video product that you can then also sell.
• Each author leverages the credibility of the other authors
• If you have 14 authors then by definition you also have 14 distributors
• You can offer a bonus via a link to a website which enables you to build a list of readers
• It builds your profile in the niche
• It also connects you t key people in the industry

An analysis of the moneys

When you invite a person to become an author in your book you ask also ask them to buy a 1000 books each (at wholesale price) as part of the deal. If applicable you can also add a resource directory to the book and ask the companies listed as resources to each buy 500 books again at wholesale price. So here are the numbers:

• 14 contributors / authors @ $9 per book x 1000 books = $126,000
• 15 Resource Entries @ $9 per book x 500 books = $67,500
• This gives us a total revenue of $193,500
• The printing costs for 21,500 books  is $99,000
• Giving us a profit of $94,500 before we even start.

Now because we have presold 21,500 books we instantly are a best seller and that too can be printed on the book. If you use your imagination you can also package the book with other items. e.g. a gardening book in a box with some hardware items can be sold in a hardware store as a gift pack.

That was it for day one. I think the main message was that a book can be a relatively simple thing to write as long as you follow a plan step by step, but it is not an end in itself, rather it is a passport to other things more profitable.

Enjoy the journey.

Mark

With Just ten seconds to convince a new visitor not to click away from your website, you better make sure that you have a good headline which entices them to stick around and read further. If your visitor is a women then you only have five seconds.

And it doesn’t just stop there. As the person reads down the page they are constantly judging weather to stay and read further or surf away to next bright shiny object. Every element on your page should encourage them to hang around with the ultimate goal of conversion.

A point that most people (especially small businesses) miss out on when putting their web site together, is that they don’t have a clear idea of the outcome that they want. To write good copy you must have a defined purpose in mind. The good internet marketers do this quite well. They have a page dedicated to a conversion (a sale of a product or the generation of a lead). For instance they may have a page whose aim is to sell one eBook. Their sales copy speaks directly one on one to the reader and aims to incite an emotional response from that reader. They may, once the person has purchased offer them other products to add to their purchase but they never mix the messages until that particular conversion has been achieved.

Here are a couple of rules to follow to ensure that you give your website the best chance to convert.

1. Have a specific goal in mind – What is it, that you want the reader to do?
2. Do Not Distract – Focus on your one and only goal. Do not give your reader a chance to click away.
1. Do not have banners advertising other products.
2. Limit the use of colours.
3. Limit the use of Fonts (Verdana and Arial are best).
4. Use Black Text on White Background although you can use a different colour for your sub-headline. Red is very effective for this.
5. Minimize the use of Graphics and images.
6. Increase the use of white space.
7. Video and audio can be great but use them intelligently.
8. Never have music automatically play when a page is first loaded up. Imagine that you are at work and you just load up a web page. Music blares out of your speakers and instantly the whole office (and your boss) turns around to see what you are doing. That is the surest way I know to get your web page closed.
9. Ensure that your page loads reasonably quickly.
10. Navigation should appear on the same place on every page.

3. Your page should start with a headline packed with specific compelling benefits.
4. A Sub headline should be the glue that connects the reader to the content that follows. It is worthwhile noting that in the five or ten seconds that you have available your reader will only have time to read your headline and if you are lucky your sub headline.
5. The text in the body should be a one to one conversation with your reader. Remember only one person reads you page at the one time. Speak to them directly and tell them a story.
1. You must sell with benefits even if they are intangibles. Remember that features, technical data and specifications do not sell.

6.  Include an opt-in offer within the first fold (visible when you first open the screen without scrolling) . Get their name and email address in exchange for a free report or newsletter.
7. Establish Credibility.
8. Sell with Benefits – Specifically transfer Ownership – What are the benefits for them?
9. Remove the Risk
1. Include Testimonials – This is one of your most valuable selling tools
1. Must include specific measurable results.
2. They should be (in order of preference) Videos, audio, pictures, or written.
2. Give a Money back guarantee (if you are selling something) or tell them exactly how they can opt out should they want out some time in the future.

10. Create Added Value with Bonuses
11. Create Urgency
1. Limited Offers
2. Rotating Bonuses

12. Must have a clear call to action.
1. Articulate exactly what you want the person to do.
2. Tell them what you will also do in return.
3. Include a link to your Privacy Policy.
4. If you are selling something ask for the order.

13. Give them multiple ways to buy
1. Credit Card
2. PayPal
3. Single Payment with discount
4. Multiple payments over 3, 6 or 12 months

14. Add a P.S. at the bottom of the page
    1. Articulate the benefits of the offer again. Remember some people will start here. You want them to interest them enough to go back up and read.
    2. Don’t mention the price.
15. Make sure that there is an obvious way to contact you or your helpdesk.
16. Finally, just after they have purchased, sell them something else at a significantly reduced price if they take action now.
1. That second or even third offer should be complementary to the original product and have great perceived benefit to the reader.
2. When done correctly your conversion rate will be huge but that is a whole other blog post.

I have just touched the surface of the effective creation and use of web pages as a selling tool. If you have any questions or comments I would like you to ask them via feedback on this page.

Enjoy the journey.

Mark

On Tuesday the 19th of May 2009 Eben Pagan will be releasing his latest Internet Marketing Home Study guide. As a teaser he has created two products which can be yours for free.

Skip the Text – Just Show me the Video !

Eban is one of the largest Internet Marketers in the world today. Under the different name of David DeAngelo he pioneered the development of information products in the niche of relationship and dating. More recently he has used his experience to teach other people how to market their products on the internet. Eben’s company employs over 80 people and turns over in excess of 20 Million each year. He has a mailing list of over 1 million subscribers in the dating niche alone.

The great thing about Eben is that even if you never spend or intend to spend any money with him, it is still worthwhile subscribing to one of his lists, because you end up getting great information for free. Here are a couple of links promoting his new “Guru Mastermind Home Study Course”. The first one is a 40+ minute video which goes through in detail step by step the elements to make money on line. I have seen the video and here are some of the points from it:

• A successful System will contain three elements
  • Content Pillar
  • Conversion Pillar
  • Customer Pillar

 

• Don’t choose a broad niche – Choose a narrow niche
  • Three question test
    • Is my prospect experiencing pain and urgency or an irrational passion?
      • They only want to spend money when they want to relive pain
      • I want to figure out how to make more money
      • How to get out of debt
      • How to get rid of my fat
    • Is my prospect proactively looking for a solution?
    • Does my prospect have few or no perceived options?
      • The less the better
      • Create a new category where you can be first in

       

• If you can get three yes’s then you have found a niche that you can try. The failure rate will fall from 80-90% down to 10-15%.

• What format are you going to choose?
  • How are you going to package it? – The right package can substantially increase the perceived value.
  • Must have a big bold call to action on a landing page
  • Force people to opt-it

 

• Tell people to take action and tell them what they are going to get (spell it out – leave nothing to the imagine)
  • Move the free line – Offer free content – Tips the scale of value
  • Risk Reversal (Jay Abraham)
  • Take the risk away from your client
    • e.g. I am not going to bill you yet – I will bill you in 24 hours and then if you don’t like just send me an email and I will not charge you and you can keep the product.

 

• Offer to teach a bunch of great stuff for free in exchange for your opt-in
  • Lead generation Mindset
  • Free Traffic Generation
    • Blogs
    • Videos
    • Social Media – MySpace, Twitter, etc
  • Paid Tools
    • Banner Ads
    • Google PPC
    • Affiliate Programs

• Start creating some content to give away.
  • What is the biggest problem that my customer is feeing right now?
    • E.g. Credit card debt – How to cut your credit card payments in half
  • Create a one hour video explaining exactly how to do it.
  • Focus it on the one biggest pain area

• 7 Steps to starting a profitable internet business
  • Make a decision to act to become a modern guru
  • Choose a narrow niche
  • Start a blog or an email newsletter (getresponse.com or icontact.com)
  • Starting content every single day (five days a week)
  • Write a couple of paragraphs on your blog
  • Create the first product
    • Real time – freeconferencecall.com
      • Ask your customers what is you biggest problem or frustration
      • Create a webinar on the points they tell you
    • Set up a shopping cart.
      • Easiest is PayPal
      • 1ShoppingCart
  • Interact with your prospective customers
    • On a one to one basis
    • Coaching calls
    • Coaching in a group
    • Talk live to a prospect at least one 15 minute free coaching session each day.

The second free gift is a special report which comes in the format of a PDF document which is entitled “Marketing Voodoo” which also has a large amount of free information.

In both cases you are going to have to opt-in to get the information, but as I said before this is not a bad thing considering all the valuable stuff you will end up getting.

Anyway, I recommend that you have a look at them yourself.

• Click here for the free Video
• Click here for the free “Voodoo Marketing” report.

Let me know what you think.

Enjoy the Journey.

Mark